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urdesigirl urdesigirl
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2 years ago
There is simply too much data for a company to collect, analyze, and store. Which of the following best describes how marketers should handle the proliferation of data?

▸ Organizations need to be efficient about the collection and storage of the data.

▸ Given the large amounts of data available, researchers need to be strategic about their use.

▸ Companies should prioritize which data to collect.

▸ Organizations should focus on the results from the data not the amount of the data.
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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sadiewolfsadiewolf
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2 years ago
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urdesigirl Author
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2 years ago
Helped a lot
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Yesterday
Thanks for your help!!
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2 hours ago
Smart ... Thanks!
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