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Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which ...

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Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which ...

Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions?

▸ Transporting the goods from the producer to the retail outlets

▸ Assisting with advertising, in-store displays, and other promotional efforts

▸ Providing market information

▸ Dividing bulk quantities into smaller packages

▸ Customizing solutions for customers

Textbook

Business in Action

Edition: 9^th

Authors: Bovee, Thill

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