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Jennthejelly Jennthejelly
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Delia is writing a message to persuade her employees to participate in a charity event. Which of the following statements best describes a step to build interest in her message?


After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.

In a persuasive message, the section that builds interest should be no longer than one paragraph.

Persuasive requests to convince customers are likely to be shorter than direct requests.

Indirect benefits are more persuasive than direct benefits to build interest.
Textbook 
Business Communication: Process and Product: Brief Edition

Business Communication: Process and Product: Brief Edition


Edition: 7th
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tswinson3tswinson3
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