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Uomo Uomo
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8 years ago
The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who along with a partner, developed a new type of bagel, dubbed the "Begeler," that was eventually licenses to Kraft.  According to the feature, entrepreneurs and inventors, like Gary Schwartzberg, are finding that large consumer products companies are:
A) are ambivalent about what they have to offer
B) increasingly disinterested in what they have to offer
C) increasingly interested in what they have to offer
D) are increasingly interested in what they have to offer for new products, but are ambivalent about services
E) are increasingly interested in what they have to offer for new services, but are ambivalent about products
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Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
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Registered in a two-year entrepreneurship course
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fashionfashion
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8 years ago
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Uomo Author
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#2
8 years ago
I really needed this!
Registered in a two-year entrepreneurship course
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#3
8 years ago
Cool, cool... Let me know if you need more
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