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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following are benefits of multibranding, except which one?
A) It allows a company to lock up more shelf space.
B) Each brand might obtain only a small market share, and none may be very profitable.
C) Firms set up flanker and fighter brands to protect their major brands.
D) Multibranding offers a way to establish different features and appeal to different buying motives.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 111 times
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wrote...
#1
8 years ago
B
a8oobra Author
wrote...
#2
8 years ago
Thinking Face Makes sense, thank you
wrote...
#3
8 years ago
Thanks for the feedback
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