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IMevolving IMevolving
wrote...
Posts: 1902
8 years ago
When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.
A) True
B) False
Textbook 
Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
Author:
Read 109 times
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Answer verified by a subject expert
Gina991Gina991
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Posts: 2142
8 years ago
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IMevolving Author
wrote...
8 years ago
Awesome answer, can't thank you enough Upwards Arrow
wrote...
8 years ago
I'll be around till August if you need more help, happy to help Smiling Face with Open Mouth
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