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te3la te3la
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7 years ago
In a new trend in agency compensation called ________, agencies are paid a percentage of their client's sales or a percentage of the client's marketing budget.
A) the fee system
B) a retainer system
C) value billing
D) performance incentives
E) the commission system
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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