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Which of the following is the first level of evaluation research?

debbyFlynn

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Which of the following is the first level of evaluation research?

Which of the following is the first level of evaluation research?
A) concept testing
B) marketing audit
C) competitive analysis
D) pretesting
E) consumer insight research

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 74 times

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enuj

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debbyFlynn Author

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7 years ago

Thanks for your help!!

loki1345

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Smart ... Thanks!

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