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debbyFlynn debbyFlynn
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7 years ago
One research study used the Zaltman Metaphor Elicitation Technique (ZMET) for the Kraft boxed macaroni and cheese product. Kraft learned that its brand of boxed macaroni and cheese generated feelings of fun and love, not just feelings of nutrition and fulfillment. Explain how Kraft, using this technique, uncovered this information.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Thank you, thank you, thank you!
jamesbove
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
kc123
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2 hours ago
Good timing, thanks!
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