Top Posters
Since Sunday
j
3
s
3
j
2
J
2
e
2
n
2
t
2
d
2
b
2
t
2
J
2
b
2
New Topic  
debbyFlynn debbyFlynn
wrote...
Posts: 928
Rep: 0 0
7 years ago
One research study used the Zaltman Metaphor Elicitation Technique (ZMET) for the Kraft boxed macaroni and cheese product. Kraft learned that its brand of boxed macaroni and cheese generated feelings of fun and love, not just feelings of nutrition and fulfillment. Explain how Kraft, using this technique, uncovered this information.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 71 times
1 Reply
Replies
Answer verified by a subject expert
yamyam
wrote...
Top Poster
Posts: 645
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Thanks
wrote...

Yesterday
Helped a lot
wrote...

2 hours ago
You make an excellent tutor!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  762 People Browsing
Related Images
  
 347
  
 1077
  
 306
Your Opinion
Do you believe in global warming?
Votes: 488