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debbyFlynn debbyFlynn
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7 years ago
According to Taylor's Six-Segment Strategy Wheel, strategies addressing the acute need segment are based on a consumer's unplanned and unanticipated need for a product or service.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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