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With demand in the under $1,000 personal computer segment growing faster than in any other segment, ...

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With demand in the under $1,000 personal computer segment growing faster than in any other segment, ...

With demand in the under $1,000 personal computer segment growing faster than in any other segment, Intel responded with a new product, the Celeron chip, designed for the price-performance needs of the segment. Which offensive strategy is Intel pursuing?
a.   Grow Market Share
b.   Grow Revenue per Customer
c.   Enter New-Market Segments
d.   New-Product Development
e.   Improve Differentiation Advantage

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Market Based Management

Edition: 5^th

Author: Best

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