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te3la te3la
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7 years ago
________ work for a specific vehicle, such as a magazine or local television station, with the objective of building the best possible argument to convince media planners to use the medium they represent.
A) Media buyers
B) Media researchers
C) Media salespeople
D) Account planners
E) Media brokers
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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