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debbyFlynn debbyFlynn
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7 years ago
Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?
A) cost per thousand (CPM)
B) cost per prospect (CPP)
C) brand development index (BDI)
D) category development index (CDI)
E) cost per point (CPP)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
shimyshiguy
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Yesterday
This site is awesome
jamiebonf99
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2 hours ago
Thank you, thank you, thank you!
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