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Sitki Sitki
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Posts: 1536
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6 years ago
The dollar cost of reaching 1,000 members of a media vehicle's audience is the:
A) cost per thousand.
B) gross rating points.
C) cost per million.
D) effective reach.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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