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normie normie
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7 years ago
The ________ of a specific media vehicle is the percentage of that vehicle's audience that matches the brand's target market.
A) frequency distribution
B) effective frequency
C) targeted frequency
D) targeted reach
E) reach distribution
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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7 years ago
i REALLY appreciate this Upwards Arrow
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