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bongua185 bongua185
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6 years ago
Cost per rating point is calculated as:
A) cost of media buy divided by the vehicle's rating.
B) cost of media buy multiplied by the number of viewers.
C) ratings divided by gross exposures.
D) cost of media buy divided by gross exposures.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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