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Sitki Sitki
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Posts: 1536
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6 years ago
A measure of the impact or intensity of a media plan is:
A) cost per thousand (CPM).
B) gross rating points (GRP).
C) opportunities to see (OTS).
D) reach and frequency.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 43 times
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6 years ago
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