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debbyFlynn debbyFlynn
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7 years ago
Sam is developing a media plan for a shoe company that just went national. What is his first step in developing the media plan?
A) determining the reach and frequency of the plan
B) creating media objectives
C) determining what media to use
D) identifying the target audience
E) creating a media strategy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
kamikazekota
wrote...

Yesterday
Helped a lot
Zacellison
wrote...

2 hours ago
Good timing, thanks!
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