Kyle is a media planner at an advertising agency and has just been assigned to develop a media plan ...

normie

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Kyle is a media planner at an advertising agency and has just been assigned to develop a media plan ...

Kyle is a media planner at an advertising agency and has just been assigned to develop a media plan for a new client of the agency. What critical client information will Kyle find useful in developing the media plan?

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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