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debbyFlynn debbyFlynn
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7 years ago
Jamie is a media planner for an advertising agency. The guiding principle he uses to determine a client's media plan is that advertising is most effective when it reaches the right people at the right time with the right message. What concept is this principle based on?
A) marketing concept
B) touch point concept
C) maximization concept
D) contact point concept
E) aperture concept
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks for your help!!
sudenzia
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Yesterday
This site is awesome
fxinternational
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2 hours ago
Smart ... Thanks!
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