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normie normie
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7 years ago
Jana is an account planner at an advertising agency. She conducts consumer research to gain a better understanding of her clients' brands and their customers. How is the outcome of this strategic research communicated to the creative teams that work on these clients' accounts?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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7 years ago
i REALLY appreciate this Upwards Arrow
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