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debbyFlynn debbyFlynn
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7 years ago
Eric is an account planner at a major advertising agency. What three elements are at the heart of an advertising plan and represent the decisions Eric is responsible for as the account planner?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
This helped my grade so much Perfect
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Thanks
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