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Sitki Sitki
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Posts: 1536
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6 years ago
One of the tasks of the account planner is to make sure the creative team at the advertising agency understands the consumer, or business, that is being targeted by the advertising campaign.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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1 Reply

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Replies
wrote...
6 years ago
TRUE
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