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bongua185 bongua185
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7 years ago
A creative pitch by an advertising agency seeking a new client should:
A) reveal how the agency would deal with specific issues in preparing a campaign.
B) nearly always be presented by top ad executives.
C) be refused because the client company has not clarified its selection criteria.
D) be the first step in the selection process.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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bongua185 Author
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7 years ago
Just got PERFECT on my quiz
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Thanks for your help!!
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