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Consle Consle
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Posts: 1039
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6 years ago
When selecting an advertising agency, the request for a creative pitch should occur after the:
A) goals have been set.
B) initial list of applicants has been screened.
C) list has been reduced to only two or three viable candidates.
D) selection process to be used and the criteria for selection have been decided.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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