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bongua185 bongua185
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6 years ago
Asking two or more advertising companies to make a creative pitch is sometimes called:
A) studying past media purchases.
B) conducting a shootout.
C) studying the firm's client retention rate.
D) switching the contract.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 39 times
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