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normie normie
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7 years ago
Of the following, which communication effect is MOST difficult to accomplish?
A) creating customer satisfaction
B) creating excitement
C) changing people's behaviors
D) changing people's feelings
E) changing people's knowledge
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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