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te3la te3la
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7 years ago
After spending 15 minutes on hold with a company's customer service line for information about a product she was considering purchasing, Cristina decided that she would buy a similar product from another company. This is an example of a ________.
A) critical touch point
B) conversion
C) commercial message
D) one-way communication
E) silo effect
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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7 years ago
Very pleased, thank you
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