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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Planners for the new IMC campaign for Mean Jeans need to design a plan that meets the objective of stimulating customer involvement with and excitement about the brand. Which of the following IMC tools would the planners be LEAST likely to include in their plan for Mean Jeans?
A) guerilla marketing
B) events
C) consumer sales promotion
D) sponsorship
E) direct marketing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
shimyshiguy
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Yesterday
Thank you, thank you, thank you!
IvanaVR
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2 hours ago
Smart ... Thanks!
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