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debbyFlynn debbyFlynn
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7 years ago
The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%, an increase of 7%. Which of the following is missing from this objective in order for it to be measurable?
A) a media plan
B) a specific effect
C) a strategy
D) a time frame
E) a budget
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
sadiewolf
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Yesterday
Thank you, thank you, thank you!
dri
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2 hours ago
This site is awesome
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