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Sitki Sitki
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6 years ago
If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:
A) the visual presentation of the product and/or logo.
B) a high level of frequency.
C) using persuasive advertising.
D) using an emotional appeal.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Sitki Author
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