× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
New Topic  
bongua185 bongua185
wrote...
Posts: 1007
Rep: 0 0
6 years ago
If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:
A) the characteristics of the target market.
B) a high level of frequency.
C) a high level of reach.
D) both a high level of frequency and a high level of reach.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 79 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
B
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1205 People Browsing
Related Images
  
 310
  
 462
  
 405
Your Opinion
Who will win the 2024 president election?
Votes: 119
Closes: November 4