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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
In the early stages of a brand's life, the marketing objective is to create
a. brand recognition.
b. brand preference.
c. brand loyalty.
d. brand insistence.
e. brand equity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the quick help
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