For many years, Volvo cars were the only cars with side air bags. This benefit which distinguishes ...

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For many years, Volvo cars were the only cars with side air bags. This benefit which distinguishes ...

For many years, Volvo cars were the only cars with side air bags. This benefit which distinguishes Volvo cars from other cars is also called a
a. positioning statement.
b. brand distinction.
c. USD.
d. competitive positioning statement.
e. unique selling point.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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