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normie normie
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7 years ago
An IMC campaign strategy focused on share of wallet seeks to ________.
A) extend a brand name
B) increase the size of the market
C) establish a market leader position
D) increase the amount customers spend on the brand
E) introduce a new product
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

How do I mark a topic solved?!
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#3
3 years ago
Thank you.
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