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Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a ...

elpkiosk

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Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a ...

Chris notices the label for a popular brand of yogurt suggests the yogurt has more potassium than a banana. Chris had not previously associated the yogurt brand, or any other yogurt, with potassium. In this example, the marketer ________.
A) added a new attribute
B) developed a favorable attitude toward the ad
C) changed the importance of an existing attribute
D) used priming
E) changed the relative evaluation of an existing attribute

Textbook

Consumer Behavior

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 1336 times

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