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chinka chinka
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6 years ago
When Fage Yogurt emphasizes its yogurt's thickness, which two positioning strategies was it using?
A) premier position and umbrella positioning
B) key attribute and un-owned position
C) un-owned position and umbrella positioning
D) key attribute and umbrella positioning
E) key attribute and premier position
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Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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5 years ago

When Fage Yogurt emphasizes its yogurt's thickness, which two positioning strategies was it using?
      
key attribute and premier position
      
premier position and umbrella positioning
      
un-owned position and umbrella positioning
      
key attribute and un-owned position
      
key attribute and umbrella positioning
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