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Question 1.

Global marketers must decide ________.

• how to price their products in different countries

• which countries to enter

• how to adapt their product and service features to each country

• how to enter each country (as an exporter, licenser, joint venture partner, contract manufacturer, or solo manufacturer)

• all of the above

Question 2.

Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

• betamarket

• vertical integration

• synchronized marketing

• horizontal integration

• metamarket
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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