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Lumpoti Lumpoti
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7 years ago
Consider the statements shown below. How many of these statements describe situations in which a census is preferable to a sample?

   -    when the population of interest is small and identifiable
   -   when sampling might eliminate important cases from the study
   -    when the client has unlimited funds to conduct the research
   -    when the research results will be published in newspapers or other media
A) 1
B) 2
C) 3
D) 4
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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#3
7 years ago
Happy to help
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