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Lumpoti Lumpoti
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7 years ago
The following may or may not describe acceptable practice in writing a concept test headline.

   - Use catchy phrases
   - Use sentence fragments
   - Use simple declarative statements
   - Use provocative questions

How many, if any, of these recommendations are allowable when writing a concept test headline?
A) 0
B) 1
C) 2
D) 3
E) 4
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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