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Diana55 Diana55
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7 years ago
A ________ test permits an advertiser to compare a current approach to print advertising to one or more potential alternatives.
A) Bi-modal
B) Multi-modal
C) Split-run
D) Split-synergy
E) A/B
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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7 years ago
Thanks once again, you've been extremely helpful this semester
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