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Diana55 Diana55
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7 years ago
When planning an A/B test, an advertiser has only one option: to have the test ad reflect a single, incremental change versus the current ad.
A) True
B) False
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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