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Diana55 Diana55
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7 years ago
Imagine that you are conducting research to explore the effects of different manipulations on responses to online advertising. You are using a 2 x 2 x 3 design. How many different versions of the ad would be needed?
A) 12
B) 4
C) 6
D) 7
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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