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Samita.Brown Samita.Brown
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7 years ago
Sally shopped at Dillard’s Department store for two years but stopped because she was dissatisfied and started shopping at Parisian’s instead.  Since Sally was a profitable customer for Dillard’s, the store conducted research to learn the reasons for customer dissatisfaction.  After conducting research, Dillard’s rectified some of the problems that had dissatisfied customers and sent Sally an invitation and a $10 gift certificate to encourage her to come back.  To Dillard’s, Sally is a(n) _____.
a.   new customer
b.   underachiever customer
c.   high potential customer
d.   win-back customer
e.   top performer
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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