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seaweed seaweed
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7 years ago
Adopter categories are classifications of individuals within a market on the basis of their innovativeness. Recently Apple introduced the iPhone for which people waited in long lines before the doors opened. According to experts these 2.5% of people who bought the iPhone are categorized as:
A) early adopters.
B) innovators.
C) early majority.
D) late majority.
E) laggards.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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seaweed Author
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7 years ago
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