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Jeleci Jeleci
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7 years ago
According to the text, to develop a multi-item scale, all of the following must be done EXCEPT:
A) generate a pool of scale items.
B) reduce pool of items based on judgment.
C) collect data.
D) purify the scale based on statistics.
E) add additional items after statistical analysis.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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#2
7 years ago
Thank you Slight Smile
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