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dorean dorean
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7 years ago
In the CAR MINI CASE, by offering a variety of cars to choose from, General Motors was able to differentiate itself from Ford by demonstrating to consumers that it could offer ________.
A) compelling consumer research
B) significantly lower prices
C) organizational buying power
D) an effective marketing mix
E) a unique selling proposition
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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dorean Author
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7 years ago
Makes sense, thanks dude
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