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elpkiosk elpkiosk
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7 years ago
According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
A) theory-of-reasoned-action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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elpkiosk Author
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#2
7 years ago
Such a reliable source, thank YOU
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#3
4 years ago
good
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