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dorean dorean
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7 years ago
Negative message framing is likely to appeal to which two groups?
A) consumers with high need for cognition and consumers who have ample opportunity to process the ad's content
B) consumers with high need for cognition and consumers with an interdependent self-view
C) consumers with low need for cognition and consumers with an independent self-view
D) consumers with low need for cognition and consumers with an interdependent self-view
E) consumers with high need for cognition and consumers with an independent self-view
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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7 years ago
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dorean Author
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#2
6 years ago
Makes sense, thanks dude
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